After three years of anticipation, the Fear of God x Adidas collaboration has finally arrived to seamlessly blend the worlds of sports and fashion like never before. Dubbed FOG Athletics, or simply Athletics, this collaboration harmoniously fuses Jerry Lorenzo’s love for basketball and tailoring, creating a collection that aims to redefine sportswear.
Jerry Lorenzo, the visionary behind Fear of God, unveils what he calls the “third pillar” of the brand — Fear of God Athletics. This new addition proudly stands alongside the brand’s flagship collections and the beloved Essentials sub-label.
According to the brand’s statement, Athletics “completes the brand architecture of Fear of God, established in 2013.” From oversized jog tops to NBA Tear Away-inspired track pants, reimagined with a futuristic minimalist touch, Athletics signals a departure from Fear of God’s roots. Say goodbye to decade-old ripped shirts and skinny jeans; today, FOG focuses on clean lines and sophisticated tailoring.
On that note, here’s an overview of this highly anticipated Fear Of Gods x Adidas collaboration:
Unveiling Athletics: Fear Of Gods x Adidas’ Inaugural Collection
After three years of anticipation, the Fear of God x Adidas collaboration, known as FOG Athletics, is finally here to unite the worlds of sports and fashion like never before. Led by Jerry Lorenzo, the visionary behind Fear of God, this collection harmoniously blends his passion for basketball and tailoring, creating a collection that aspires to redefine sportswear.
Fear of God Athletics, the “third pillar” of the brand, positions itself alongside Fear of God’s renowned mainline collections and the much-loved Essentials sub-label, adding a new dimension to the brand’s aesthetic.
According to the brand’s statement, Athletics “completes the brand architecture of Fear of God, established in 2013.” This new iteration signifies a significant evolution, bidding farewell to the roots of the past in favor of a contemporary aesthetic. Gone are the ripped shirts and skinny jeans; enter clean lines and sophisticated tailoring.
The inaugural collection of Athletics offers a diverse range, from oversized jog tops to NBA Tear Away-inspired track pants, all reimagined with a minimalist and futuristic touch. This new artistic direction reflects a commitment to pushing the boundaries of sporty style while preserving the essence of Fear of God.
The highly anticipated unveiling of this collaboration promises a unique experience, blending Adidas’s iconic heritage with Jerry Lorenzo’s avant-garde creativity. Stay tuned to discover how this fusion of the worlds of sports and fashion redefines standards and sets new trends. Fear of God Athletics, a blend of the past and the future, ready to leave an indelible mark on the sportswear fashion industry.
Campaign photos by : Nadav Kander
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